Harrison Property Boosts Condo Acquisition Budget to B2bn

Harrison, a prominent property brokerage firm in Thailand, has announced a significant increase in its investment budget for the current year. The company plans to allocate up to 2 billion baht towards the acquisition of condominium units, effectively doubling its previous budget. This strategic move underscores Harrison's proactive approach to capitalizing on prevailing market conditions. The core of Harrison's strategy involves leveraging the ongoing slowdown in the Thai property market. By purchasing completed yet unsold condominium units in bulk directly from developers, the firm aims to acquire these assets at more favorable valuations. This approach not only assists developers in freeing up capital but also positions Harrison to realize substantial value appreciation when the market eventually recovers. Company executives have indicated that despite the prevailing market challenges, they perceive numerous opportunities to acquire high-quality assets at attractive prices. The augmented budget will empower Harrison to engage more aggressively in these transactions, further solidifying its market position within the Thai real estate sector and promising considerable returns for its investors.